Designers & PMs: Level Up Product Development Together

In a recent talk at ProductCon NY ’23, Chino Wong, VP of Design at Medium, shared insights on the often complex relationship between product managers (PMs) and designers. He emphasized the importance of understanding each other’s roles and how to collaborate effectively to enhance product development.

Key Takeaways

  • Understand the spectrum of introversion and extroversion in your team.
  • Leverage research experience to strengthen collaboration.
  • Build strong relationships through effective communication and shared responsibilities.

The Importance Of Relationships In Product Management

Product management is often seen as one of the toughest roles in any organization. It comes with a myriad of responsibilities that can be unclear and unexpected. Chino highlighted that a lot of success in this field hinges on how well PMs and designers work together.

He pointed out that understanding yourself and your partner is crucial. This understanding can lead to better collaboration and ultimately, better products.

Understanding Introversion And Extroversion

Chino introduced the idea of viewing PMs and designers through the lens of introversion and extroversion. He explained that these traits exist on a spectrum, and recognizing where you and your design partner fall can significantly impact your working relationship.

  1. Introverted PMs and Designers: If both you and your design partner lean towards introversion, it’s essential to expand your circle. Engage with other teams, like engineering or marketing, to share responsibilities. Don’t hesitate to take notes and document discussions; this can create valuable resources for your team.
  2. Extroverted PMs and Introverted Designers: If you’re more extroverted, consider passing the mic to your design partner during discussions. This not only shares the spotlight but also allows for diverse input in decision-making.
  3. Extroverted PMs and Designers: When both parties are extroverted, it’s a great opportunity to collaborate on presentations and celebrate successes together. Sharing the spotlight can enhance team morale and visibility.

The Role Of Research In Collaboration

Chino emphasized that research is a broad term that encompasses various activities beyond traditional UX research. It includes understanding competitive landscapes, analyzing usage metrics, and engaging with customers.

  • For Less Experienced Teams: If you and your design partner are new to research, consider starting a book club. Share insights from books on product management and design to build a common understanding.
  • For More Experienced Teams: If one of you has more research experience, involve your partner early in product strategy discussions. This can strengthen your product development process and ensure that both perspectives are considered.

Building A Stronger Team

Ultimately, the relationship between PMs and designers can be strengthened by recognizing each other’s strengths and weaknesses. Chino suggested that both parties should actively listen and understand what the other brings to the table. This can lead to a more inclusive and effective working environment.

Conclusion

Chino Wong’s insights remind us that the relationship between product managers and designers is not just about roles but about collaboration and understanding. By recognizing where you and your partner stand on the introversion-extroversion spectrum and leveraging your research experiences, you can create a more effective and harmonious team.

As you continue your journey in product development, remember that building strong relationships is key to success. Keep the conversation going and don’t hesitate to reach out to your colleagues for support and collaboration.