Running a business is tiring, time-consuming, and often frustrating. It’s not uncommon for the "Entrepreneurial Light" to burn out. However, if you’re not excited about your products or services, no one else is going to be. And, who wants to buy a product/service they’re not enthusiastic about?
Quick tips for regaining your passion:
- Write down all the reasons you love your products or services
- Tell others the story of why you became an entrepreneur
- Imagine what you want your business to look like in 5 years (even if it’s unrealistic… perhaps especially if it’s unrealistic!)
- Read inspirational books, blogs, and articles about small business ownership
- Take time to rejuvenate
Look, you became an entrepreneur for a reason. And, how you feel about your company is going to be reflected in the risks you’ll take, the way you interact with your customers, and the amount of money you bring in!
Ray Kroc (founder of McDonald’s) said, "If you work just for the money, you’ll never make it, but if you love what you’re doing, and always put the customer first, success will be yours."
Be passionate! Be excited! Learn to love your business, your customers, and the simple joys of small business ownership. Pass that passion on to your employees and customers, and you’ll see a phenomenal difference in the growth and success of your business!