You will never be the perfect entrepreneur. No matter how hard you work to avoid catastrophes… at some point, disasters will happen. At times, you will look bad, and your reputation will be injured. But, that doesn’t mean you or your company have to suffer long-term repercussions because of it.

Here are some steps for embracing your own humanity, and turning “bad” situations into incredible, marketing situations.

Step 1- Laugh at yourself and your mistakes. (Getting upset about the situation won’t fix things. Look at this as an opportunity instead.)

Step 2- Fix the disaster, tenaciously.

Step 3- Offer the injured customers or prospects even more than they expect. (If done properly, these individuals may become your biggest fans.)

Step 4- Use the situation to fix your current systems. (Making a mistake is alright. Repeating that mistake can be devastating.)

Step 5- Freely share these experiences in marketing messages, blogs, webinars, or as a “reason” to have another sale or promotion.

People are generally more forgiving than they seem. If you are willing to “expose” your weaknesses, your contacts will feel your honesty and sincerity. The harder you try to be the “perfect” small business owner (and hide your errors), the more detached from your contacts you become. And, the more likely they are to mistrust you.

Enjoy your imperfections and learn to use them to your advantage!

Thoughts on Life, Events and Current Happenings
Sandeep Joshi
Enterprise agility ✔ Engineering Excellence ✔ DevOps ✔ Data Science, IOT, RPA and Cognitive
An accomplished agile leader with a successful track record for building high growth engineering organizations, transforming traditional teams to be agile and scaling operations.

A change leader with rich experience in defining enterprise vision, strategy in alignment with business roadmap, articulating to “C” level executives, and taking charge for end to end delivery (inception to design to deploy and support).

Known for delivery excellence, product focus and technical leadership. An enterprise products guy who enjoys putting disruptive technology and tools to transform legacy teams.

Interests

IT Directions | Strategy | Innovation | Design thinking
Agile transformations | Coaching | Scaling
DevOps | Continuous delivery | Application Lifecycle
Lean Product Management | Program Management
IT Leadership | Strategy | Innovation | Mentoring
High Scale Enterprise Architecture | API Development
Cloud Computing (Azure, AWS, Private Cloud)
Containers | Microservices | Test Automation
Data Analytics | Machine Learning | Cognitive
Audit, Compliance and Data Privacy (SOX, PCI)

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